Privacy policy

Last updated: 18 January 2026


For Mummy Pte. Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit our website, make a purchase, or otherwise interact with us.


We operate in accordance with the Singapore Personal Data Protection Act 2012 (PDPA) and, where applicable, international data protection laws such as the General Data Protection Regulation (GDPR).


1. Information We Collect

We may collect the following types of personal data:


a) Information You Provide to Us

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely by third-party payment providers; we do not store full card details)

  • Account login details

  • Customer support communications

b) Information Collected Automatically

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on our website

  • Cookies and similar tracking technologies

c) Information from Third Parties

  • Payment processors

  • Shipping and logistics providers

  • Marketing and analytics platforms

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders

  • Deliver products and services

  • Communicate order confirmations, shipping updates, and customer support responses

  • Improve our website, products, and customer experience

  • Send marketing communications (where consent has been given)

  • Detect and prevent fraud or misuse

  • Comply with legal and regulatory obligations


3. Legal Basis for Processing (Where Applicable)

Depending on your location, we process personal data based on:

  • Your consent

  • The performance of a contract (e.g. fulfilling an order)

  • Compliance with legal obligations

  • Our legitimate business interests (such as improving our services)


4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential website functionality

  • Analyse website traffic and performance

  • Personalise content and advertising

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.


5. Disclosure of Personal Data

We may share your personal data with trusted third parties, including:

  • Payment service providers

  • Shipping and fulfilment partners

  • IT, hosting, and website service providers

  • Marketing and analytics platforms

  • Regulatory or legal authorities when required by law

All third parties are required to handle your data securely and in accordance with applicable data protection laws.


6. International Data Transfers

As we operate internationally, your personal data may be transferred to and processed in countries outside of Singapore. Where required, we take appropriate steps to ensure your data is protected, including contractual safeguards and compliance with applicable data protection standards.


7. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this Privacy Policy

  • Comply with legal, accounting, or regulatory requirements

When personal data is no longer required, it is securely deleted or anonymised.


8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data against unauthorised access, loss, misuse, or disclosure. However, no method of transmission over the internet is 100% secure.


9. Your Rights


Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Withdraw consent for data processing

  • Request deletion of your personal data

  • Object to or restrict processing

  • Request data portability

To exercise your rights, please contact us using the details below.


10. Marketing Communications

You may opt out of receiving marketing emails at any time by:

  • Clicking the “unsubscribe” link in our emails

  • Contacting us directly

Transactional or service-related communications will still be sent where necessary.


11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies separately.


12. Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.


13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of our website constitutes acceptance of the revised policy.


14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

For Mummy Pte Ltd UEN 202220773R 

Email: info@silveretteapac.com

Address: 68 Circular Road, #02-01, 049422, Singapore